Blog
Fundraising news & stories
Guides, updates and stories from the Generous.nz community.
149 posts
24 August 2026 · Generous.nz Team · 4 min read
How Bakeries and Food Producers Can Sell Through Fundraisers
Bread, baking and preserves — food producers have products every fundraiser wants. How to make the partnership work.
24 August 2026 · Generous.nz Team · 3 min read
How Supporting Fundraisers Helps Local Businesses Build Community Loyalty
Loyalty can't be bought with a discount — it's earned through belonging. Here's how supporting fundraisers turns customers into regulars.
24 August 2026 · Generous.nz Team · 3 min read
Why Customers Prefer Businesses That Give Back
Same coffee, same price — but one business supports the school. Here's the psychology of why customers choose the business that gives back.
24 August 2026 · Generous.nz Team · 3 min read
How Fundraising Boosts Brand Reputation Without Big Marketing Spend
Some of the most valuable marketing costs almost nothing upfront. Here's how fundraiser partnerships build reputation money can't buy.
24 August 2026 · Generous.nz Team · 3 min read
How Fundraising Creates Word-of-Mouth Marketing for Local Businesses
The most trusted marketing can't be bought — but fundraisers create it. Here's how supporting causes gets people talking about your business.
24 August 2026 · Generous.nz Team · 3 min read
How Fundraisers Help Businesses Reach New Customer Groups
Every fundraiser brings a built-in audience. Here's how partnerships connect your business to customers you'd never reach otherwise.
24 August 2026 · Generous.nz Team · 3 min read
How Businesses Can Use Fundraising to Stand Out From Competitors
When every business is discounting, price stops being a differentiator. Here's how supporting fundraisers makes you impossible to copy.
24 August 2026 · Generous.nz Team · 3 min read
Why Fundraising Partnerships Build Trust Faster Than Advertising
Ads make promises; partnerships prove character. Here's why supporting a fundraiser builds trust that advertising can't deliver.
24 August 2026 · Generous.nz Team · 3 min read
The Business Case for Supporting Local Schools and Sports Teams
Schools and teams aren't just worthy causes — they're built-in audiences of future customers. Here's the business case for saying yes.
24 August 2026 · Generous.nz Team · 3 min read
Why Community Campaignraisers Are More Effective Than Discount Promotions
Discounts train customers to wait for the next sale. Fundraisers build new customers, goodwill and pricing power — here's the comparison.
24 August 2026 · Generous.nz Team · 3 min read
The Win-Win Economics of Business-Fundraiser Partnerships
A fundraiser partnership isn't a donation — it's a deal where everyone wins. Here's the economics, with the numbers.
24 August 2026 · Generous.nz Team · 3 min read
How Fundraisers Can Build Stronger Relationships With Local Businesses
The best fundraisers treat businesses as long-term partners, not one-time resources. Here's how to build relationships that compound.
24 August 2026 · Generous.nz Team · 3 min read
How to Turn Small Fundraisers Into Big Community Wins
Big community wins are built from small fundraisers, run well and repeated. Here's how the compounding works.
24 August 2026 · Generous.nz Team · 3 min read
The Best Ways to Encourage Repeat Supporters
One-time supporters are great; repeat supporters are everything. Here's how to turn first-time givers into people who support you for years.
24 August 2026 · Generous.nz Team · 4 min read
How to Use Storytelling to Increase Voucher Sales
Vouchers sell on value — but stories sell the cause. Here's how to combine the two and move more vouchers than ever.
24 August 2026 · Generous.nz Team · 3 min read
The Psychology Behind Why People Buy Fundraiser Products
Why do people buy vouchers, goods and experiences from fundraisers? Understanding buyer psychology helps you sell more — honestly.
24 August 2026 · Generous.nz Team · 3 min read
How to Create a Fundraiser That Stands Out From the Crowd
Every week, communities are asked to support dozens of causes. Here's how to make yours impossible to scroll past.
24 August 2026 · Generous.nz Team · 4 min read
How to Create a Fundraiser That Sells Without Pressure
The best fundraisers don't need pressure — they're designed so people want to take part. Here's how to build one.