The Ultimate Guide to Creating Fundraiser Product Bundles

One voucher is a good deal. A bundle of vouchers is an event.

Here's the short version: product bundles — combining offers from several local businesses into a single package — are one of the most effective ways to make a fundraiser stand out, sell more, and involve more of your community. Pick a theme, recruit 3–6 businesses, set one package price, and sell it as a single item.

Why bundles work

Bundles create value people can see. A "Date Night Bundle" combining a café voucher, a movie pass and a dessert offer feels worth more than the sum of its parts — even when the fundraiser's share is the same. Bundles also:

• Spread the campaign across multiple businesses.
• Give supporters choice and a story to tell.
• Create natural themes that are easy to promote.
• Turn one purchase into a memorable experience.

Bundle ideas that sell

• Date night: café, cinema or takeaway, dessert.
• Family fun day: activities, treats, a family meal.
• Sports season pack: gym, sports store, recovery café.
• Pamper bundle: salon, massage, nail or wellness offers.
• Local foodie tour: several eateries in one package.
• Coffee lover's card: a card with several cafés on it.

How to structure it

1. Pick a theme your community relates to.
2. Recruit 3–6 businesses — each offers one voucher at their usual wholesale price. The business pitch guide makes the ask easy.
3. Set one package price that feels like a deal while keeping every business happy and the fundraiser's share clear.
4. Sell it as one item — one purchase, one package delivered digitally.

Make the numbers work for everyone

Before launching, check the maths: each business receives its wholesale price, the fundraiser keeps at least 10% of the sale, and the platform fee applies. If the bundle price is too high, trim it; if the share is too thin, adjust. A bundle should feel generous without short-changing anyone. The pricing guide shows how to build the numbers from either side.

Promote the story, not just the items

The bundle's power is the story: "five local businesses, one cause, one great deal." Feature each business, thank them publicly, and let supporters feel they're supporting the whole community in one purchase. Bundles are the most shareable offer a fundraiser can make — the social templates give you ready-made ways to promote them.

Learn and repeat

Track which bundles sell. Themes that work can return each season — with new businesses, new twists, and a growing reputation for great deals. Your bundle becomes a fundraising tradition.

Bundles are the ultimate community commerce move: more value for supporters, more visibility for businesses, and more raised for your cause.

Frequently asked questions

How many businesses do we need for a bundle?

Three to six is the sweet spot — enough to feel like a package, few enough to manage. Start with three and grow.

How do we price a bundle?

Set one package price that covers every business's wholesale price, the fundraiser's share, and the platform fee — while still feeling like a deal to the supporter.

Do supporters prefer bundles to single vouchers?

Often, yes — bundles feel like more value and make a better gift. A themed package also gives supporters a story to share.

How do we get businesses to join?

The same pitch as any partnership, with a better story: they're part of something bigger, alongside other local businesses. The business pitch guide has the template.

Can bundles repeat each season?

Yes — and they should. A successful theme becomes a tradition, with new businesses and twists each time.